Jung Kook × Hublot: Creativity, Precision & Originality United

February 13, 2026

We are thrilled to welcome Jung Kook to the Hublot family as our new Global Brand Ambassador.
A shared vision of creativity, precision, and originality. Where music and high watchmaking converge. #Hublot pic.twitter.com/xtBzGaa4bg
— Hublot (@Hublot) February 12, 2026

@Hublot

, posted February 12, 2026Main post content:
"We are thrilled to welcome Jung Kook to the Hublot family as our new Global Brand Ambassador.
A shared vision of creativity, precision, and originality. Where music and high watchmaking converge. #Hublot"

Engagement stats (as of the latest data): Over 104,000 likes, ~48,000 reposts, ~2,500 replies, ~4,100 bookmarks, and nearly 900,000 views — showing massive excitement, especially from fans.
Media: The post includes one striking photo featuring Jung Kook (BTS's Jungkook). He’s styled in a modern, edgy look (brown leather jacket vibe), posing confidently with a prominent Hublot watch visible on his wrist. The image highlights luxury, sophistication, and his charismatic presence — perfectly aligning with the brand's "Art of Fusion" theme.

This announcement marks Hublot officially appointing Jung Kook as their Global Brand Ambassador, celebrated with an event at their Seoul boutique on the same day (February 12, 2026). It bridges K-pop/global music stardom with Swiss high-end watchmaking, emphasizing shared values like innovation and originality. (Jung Kook previously performed "Dreamers" at the 2022 FIFA World Cup where Hublot was the official timekeeper, adding a nice full-circle connection.)Fan reactions in the replies and quotes are overwhelmingly positive and enthusiastic — lots of "JUNGKOOK FOR HUBLOT", "#JUNGKOOKxHUBLOT", congratulations, and comments calling it a perfect match (e.g., "luxury + K-pop just hit warp speed", "he looks like a truly Priceless Treasure", "best ambassador ever"). ARMY really showed up strong!If you'd like me to describe related campaign images, check the official Hublot page, or dive into more fan content, just let me know!