Hello Kitty’s 50th Anniversary Celebrated with Collaboration Merchandise Featuring Converse Tokyo, CA4LA, Castelbajac and More By Hiromi Kanekita / Yomiuri Shimbun Staff Writer Courtesy of Melrose Co. Models wear clothes featuring Hello Kitty. Eight brands of Melrose Co. produced items in collaboration with the character for her 50th anniversary. 16:15 JST, January 29, 2024 This year marks the 50th anniversary of Sanrio Co.’s beloved character Hello Kitty. Globally popular, Hello Kitty’s influence extends even into the realm of fashion. A variety of fashion brands have already released items this year in collaboration with the iconic character to commemorate her 50th anniversary. Hello Kitty has grown into a synonym for Japan’s “kawaii” culture, and companies this year have created for fans a host of irresistible products that exemplify that culture. Apparel maker Melrose Co. collaborated with Hello Kitty in eight of its main brands, such as Pink House and Converse Tokyo. The col...
