Rihanna's Savage X Fenty 2025 Holiday Campaign: Inclusivity, Speculation, and Business Triumph

 

BTS

also this new plush rush velvet bra…just sayin 😘 pic.twitter.com/MqtogLZIke

— Rihanna (@rihanna) November 13, 2025

- Rihanna's post reveals behind-the-scenes footage from Savage X Fenty's 2025 holiday campaign, showcasing diverse models in festive pajamas and lingerie, including a pregnant one to promote body inclusivity.

- The video spotlights the new Plush Rush Velvet Unlined Balconette Bra, Rihanna's pick priced at $17.98 or 2/$29 for new members, aligning with the brand's $3 billion valuation as a pioneer in inclusive intimates.

- Replies spark pregnancy speculation due to the model's appearance and Rihanna's silhouette, while others interpret "BTS" as a music tease, reflecting fans' eagerness for her next album amid her business dominance.