LISA Lights Up Shibuya! Shiseido Ultimune Pop-Up Opens with Global Ambassador Glow

「SHISEIDO」は3月6日からスキンケアシリーズ“アルティミューン”の世界観を体験できるポップアップイベントを開催します。

5日に行われたオープニングイベントに新グローバルアンバサダーのBLACKPINKのLISAが登壇！#SHISEIDO #LISA素肌美の舞台裏 #アルティミューン #LISA #BLACKPINK pic.twitter.com/jAt0ezASIF

— WWDJAPAN (@wwd_jp) March 5, 2026

**Shiseido** has launched a special pop-up event for its popular skincare series **Ultimune**, running from **March 6 to March 15, 2026**, in Shibuya, Tokyo.

The event, titled **"ULTIMUNE with LISA POP UP EVENT — Behind the Scenes of Beautiful Skin"** (素肌美の舞台裏), opened with a high-profile ceremony on March 5, where **BLACKPINK's LISA**, the new global ambassador for the brand, made a stunning appearance and delivered a speech.

**Event details**:

- **Location**: Yodobashi J6 Building (6-35-6 Jingumae, Shibuya-ku, Tokyo)

- **Hours**: 10:00–20:00 daily (last entry 19:45)  

  - Opening day (March 6): 13:00–20:00  

  - Final day (March 15): 10:00–15:00 (last entry 14:45)

The pop-up immerses visitors in the Ultimune world, focusing on themes of radiant, healthy skin ("素肌美" / bare skin beauty), with interactive experiences, product displays, and fan-exclusive gifts. LISA's involvement has created massive buzz, especially in Asia, with the post from @wwd_jp already gaining over 9,600 likes and 113,000+ views shortly after posting.

This activation is part of Shiseido's strategy to leverage K-pop global influence (particularly LISA's massive fanbase) to strengthen its presence in key markets. Fans are calling it a major beauty moment of 2026! If you're in Tokyo during those dates, it's definitely worth checking out. ✨